PHOTOGRAPHY. FILM. VISUAL DIRECTION.LISBON · EST. 2001

SOLO™

Photography, film and visual direction for premium brands and institutions.

SOLO™ is a high-end creative practice working across photography, film and visual direction.

01 / THE PRACTICE

Visual work with intent.

SOLO™ operates at the intersection of brand, culture, performance and institutional communication.

The practice serves premium and public-facing clients across advertising, fashion, arts, entertainment and corporate environments.

Built on more than two decades of creative work, SOLO™ combines visual intelligence, artistic direction and commercial understanding to create distinctive work for brands, institutions and individuals.

ESTABLISHED: 2001
BASED IN: Lisbon, Portugal
DISCIPLINES: Photography · Film · Direction

02 / SELECTED WORK

The archive, curated.

The portfolio is being rebuilt from the original SOLO™, YourBrand and WLWP archives. The structure below is ready for the selected work now being recovered.

Advertising & Brand

Campaigns, branded imagery, product, people and commercial visual direction.

Editorial & Fashion

Editorial portraiture, fashion, beauty and image-led commissions.

Arts & Culture

Artists, institutions, performance, theatre, music and cultural work.

People & Portraiture

Portraits with a clear point of view, from public figures to private commissions.

WLWP · Weddings

Selected work from Worldwide Luxury Wedding Photography and international private events.

Film & Motion

Film, moving image and visual direction across branded and cultural projects.

03 / RECOGNITION

Work seen. Work trusted.

Selected work includes projects connected to Mercedes-Benz, Vogue, Museu de Arte Moderna do Rio de Janeiro and Teatro Nacional de São Carlos.

SONYEUROPEAN COMMISSIONNATIONAL GEOGRAPHIC

04 / PROFILE

Seth Solo.

FOUNDER & CREATIVE DIRECTOR · SOLO™

Seth Solo is the professional name used by Pedro Machado Borges for his work in photography, film and visual direction. Since 2001, his work has moved across advertising, fashion, arts, performance, institutional communication and private commissions, combining image-making with direction, client trust and dependable execution under pressure.

The work is defined less by a single visual formula than by judgement: understanding what an image needs to do, what should be left out and how to make the result hold attention. SOLO™ brings that accumulated experience into a focused contemporary practice for brands, institutions and individuals.

Precision. Taste. Trust. Delivery under pressure.

05 / CONTACT

LISBON, PORTUGAL

Commission.
Collaborate.
Create.

For photography, film, visual direction, institutional work and selected private commissions.

Start a conversation [email protected]